Board Member
FWD Life Insurance
Roche is the Chief Marketing and Digital Business Officer at FWD Life Philippines
Prior to FWD, she spent a major part of her career outside the country as an advertising professional in top ranked companies based in South East Asia, particularly in Malaysia, Indonesia, Vietnam. She became a General Manager of a multinational advertising firm in her early 30s and is a sought-after juror and presenter at international marketing, advertising and e-commerce shows.
Roche graduated with a degree of BS Development Communication at the University of the Philippines, Los Baños. She also continued her executive education at the University of Michigan Ross School of Business, taking up the Leadership in Action Program
FWD is a staunch supporter of Special Olympics for years and she feels that being a BOD is a natural progression of that commitment on a more personal level. Also, she been very active in competitive sports when she was much younger and spending time with the athletes brought back those cherished memories. She looks forward to learning how our athletes thrive, their joys and challenges. Her commitment to Special Olympics Pilipinas is to amplify the voice of the brave and doing her own share of raising awareness towards an inclusive society.
For Roche, inclusion is seeing one’s ability rather than one’s disability. True inclusion means no one gets left behind.
